What is REUSE ADVISOR?+
REUSE ADVISOR is a trust infrastructure for the professional reuse market: a single point of access that helps professionals identify the right players, understand the market's real capabilities and make confident decisions. It is neither a marketplace, a label, nor a CRM.
Who is the platform for?+
Two complementary audiences: on one side the "seekers" (developers, distributors, engineering firms, buyers, investors, prescribers) looking for partners and supply chains; on the other the reuse companies (refurbishers, resource centres, social-economy players, material specialists, workshops) looking for visibility.
Why was REUSE ADVISOR created?+
Reuse is growing, but its landmarks are missing: the market is hard to read, compare and map, and decisions are often made blindly. REUSE ADVISOR was created to fill that lack of clarity with landmarks, data and tools.
What does "trust infrastructure" mean?+
It means the platform does not just provide information: it provides discernment. Its value is to let a professional say YES, NO or UNDER CONDITIONS with confidence, rather than simply listing players.
Who is behind REUSE ADVISOR?+
The project was initiated by Guirec Le Gagne and built by Nomai. The founder's full profile and press materials are available in this press room.
What does the tagline "Turn into clarity and action" mean?+
It sums up the platform's promise: turning a confusing market into clarity, then into concrete decisions, to make it actionable.
Where can the platform be accessed?+
At www.reuseadvisor.com. A part of the content (directory, observatory, mapping, media) is freely accessible without an account.
Is REUSE ADVISOR a marketplace?+
No. The platform sells nothing, takes no commission and does not get involved in transactions. It helps identify the right players; users then contact them directly.
Is it just another directory?+
No. The directory is the concrete core of the database, but the added value is discernment: understanding players' real capabilities and deciding with confidence, beyond a mere list of contacts.
How is it different from Google or ChatGPT?+
Google provides information, ChatGPT provides answers. REUSE ADVISOR provides discernment: verified data and reuse-specific tools to decide, not just to get informed.
Does the platform take a commission on deals?+
No. REUSE ADVISOR is not a commercial intermediary and does not earn money on transactions between players. Its model is based on subscriptions for seekers and visibility services for companies.
Is REUSE ADVISOR neutral toward the listed players?+
Yes. Neutrality is a deliberate principle: the platform helps identify players without ranking them or promoting them deceptively for payment. Visibility options are clearly distinct from the listing itself.
What problem does professional reuse face today?+
A lack of clarity: it is hard to identify the right players, to know their real capabilities and to compare offers. As a result, purchasing, subcontracting or partnership decisions are made blindly.
