We are not a single skill.
We are a set of aptitudes.

I'm aware that no human is born for a single function.

We are not predisposed to be only technicians, only salespeople, only architects or only executives. We are not a single skill. We are a set of aptitudes — the result of a complex equation.

It's true at work, and it's just as true in life. A mother is part nurse, a plumber part doctor, a director part psychologist, and a marketing lead part cook.

Seen from this angle, you come to think that the ecosystem we believe we know is in fact infinitely richer. The keys to our success are already in our hands, because our economic fabric is full of the skills our collective success needs. We simply don't know where to find them.

For this reason, I wanted to create REUSE ADVISOR.

A place where associations, craftspeople, micro-businesses and SMEs — those who chose commitment and proof through action — are brought to the forefront.

A channel dedicated to making them known, promoting them and helping them in every possible way.

REUSE ADVISOR is an ambassador. A place that seeks out those who carry both the history and the future of our industry. A spotlight to let them shine through what they naturally offer: quality of work, closeness to the action, and durability of the gesture.