Reuse, with the right partners.

Two complementary audiences: on one side the "seekers" (developers, distributors, engineering firms, buyers, investors, prescribers) looking for partners and supply chains; on the other the reuse companies (refurbishers, resource centres, social-economy players, material specialists, workshops) looking for visibility.

Reuse is growing, but its landmarks are missing: the market is hard to read, compare and map, and decisions are often made blindly. REUSE ADVISOR was created to fill that lack of clarity with landmarks, data and tools.

It means the platform does not just provide information: it provides discernment. Its value is to let a professional say YES, NO or UNDER CONDITIONS with confidence, rather than simply listing players.

The project was initiated by Guirec Le Gagne and built by Nomai. The founder's full profile and press materials are available in this press room.

It sums up the platform's promise: turning a confusing market into clarity, then into concrete decisions, to make it actionable.

At www.reuseadvisor.com. A part of the content (directory, observatory, mapping, media) is freely accessible without an account.

No. The platform sells nothing, takes no commission and does not get involved in transactions. It helps identify the right players; users then contact them directly.

No. The directory is the concrete core of the database, but the added value is discernment: understanding players' real capabilities and deciding with confidence, beyond a mere list of contacts.

Google provides information, ChatGPT provides answers. REUSE ADVISOR provides discernment: verified data and reuse-specific tools to decide, not just to get informed.

No. REUSE ADVISOR is not a commercial intermediary and does not earn money on transactions between players. Its model is based on subscriptions for seekers and visibility services for companies.

Yes. Neutrality is a deliberate principle: the platform helps identify players without ranking them or promoting them deceptively for payment. Visibility options are clearly distinct from the listing itself.

A lack of clarity: it is hard to identify the right players, to know their real capabilities and to compare offers. As a result, purchasing, subcontracting or partnership decisions are made blindly.

Because it is fragmented and heterogeneous: thousands of players with very diverse profiles, few comparison standards and little structured data. Mapping the market and comparing capabilities remains difficult.

Regulation is one of the drivers of reuse, alongside demand and organisations' environmental commitments. But regulatory momentum is not enough if the market remains hard to read and to activate.

Refurbishers, resource centres, social-economy organisations, material specialists, workshops and experts. The diversity of these profiles is precisely what makes the market rich — and complex.

Reuse means using a product or component again for an equivalent purpose, without destroying it, whereas recycling transforms the material. Reuse preserves more value, but requires precisely identifying the right players and the right material sources.

A company registers by creating a new profile or attaching to an existing one, with verification via its SIRET number (official SIRENE data). Validation is done through an email link, with auto-validation after a certain delay.

Yes, REUSE ADVISOR is available in 13 langages. This supports its European ambition.

The database grows continuously and covers France as well as nineteen European countries. The live count of players and the regions covered are displayed in real time in the Observatory and on the map.

Yes. A company keeps control over its presence and can have its profile corrected or removed. The dedicated contact is listed in the "Press contact" section and in the site's legal notices.

The model relies mainly on subscriptions for seekers (a tiered scale of access levels) and, for companies, on à la carte visibility & growth services. In time, a sponsored-media stream may complement these revenues.

No. A company never pays to exist on the platform: the basic profile is free. It only pays to improve its visibility or use an additional service. The priority is broad coverage of the market.

AI is at the heart of the most advanced offering for seekers: project qualification, recommendations, identification of risks and hidden costs, decision support. It aims to provide discernment, not to replace professional judgement.

Guirec Le Gagne is the initiator of REUSE ADVISOR. His full biography, portraits and related materials are available in the "About the founder" section of this press room.

Nomai is the entity building REUSE ADVISOR. For any question about the company, its organisation or partnerships, the press team is available via the "Press contact" section.